Reporting for Local Businesses

Track every lead back to its source, then follow it through to booked or lost. When leads carry their source through the customer list, 'what's working' stops being a debate — the dashboard shows which channels produce jobs, not just clicks.

It's built for exactly that. One screen, plain labels, five questions answered at a glance — plus a monthly summary written in sentences. If reading it takes more than five minutes, we've failed.

Analytics counts website visitors. This counts business: calls, quotes, bookings, review growth, open quotes, and revenue-relevant sources. It answers owner questions, not web-traffic questions.

No — connected sources feed it automatically. The only human input is the customer list itself: marking quotes sent and jobs booked, which takes seconds and you're doing anyway.

Yes — that's a core purpose. Ad spend meets booked-job data, so you see cost per lead and cost per booked job by campaign. That's the number that should steer budget.

It's most powerful with the customer list and follow-up in place, since they generate the data. But even starting with call and form tracking alone beats guessing — and it grows as the system does.