Social Media for Local Businesses

Lead with proof: before/afters, finished jobs, and five-star reviews. Mix in service highlights, quick tips, seasonal offers, and local touches. The goal isn't entertainment — it's making the next customer who checks your page feel safe choosing you.

Mostly indirectly — and that's fine. Social is where people verify you after hearing about you. An active, professional page converts referrals and searchers who were already close to calling. It supports the system rather than replacing it.

Three to five times a week is plenty when the content is good. The real requirement is consistency — a page that posts twice a week for a year beats one that posts daily for three weeks and dies.

No. The strongest local content is the work itself — befores, afters, process shots, and reviews. If you're ever comfortable showing your face, it helps, but it's not required.

For most local service businesses: Facebook, Instagram, and your Google Business Profile. That's where your customers actually look. We'd rather you be strong on three platforms than invisible on six.

Job photos and the occasional detail about a project or offer. A few minutes of photo-taking per job is genuinely all the system needs from you.